Project Summary
A New Logo Design
Fade N Flow is a salon based in Geneva, Illinois, owned by licensed cosmetologists who were looking for help in revitalizing their brand and redesigning their logo.
Previous Brand Identity
Old Logo & Marketing Materials
The previous logo features hair shears combined with a mustache shape. Fade N Flow wanted the new logo to be typography focused and have a vintage minimalist feel.
Color Palette
Prestige & Extravagant
Fade N Flow aimed to maintain a color scheme reminiscent of their original palette, incorporating shades of beige, gold, and black.
Logo Design & Variations
Vintage & Minimalist
The new logo design features fun style script typography complemented by san serif typography and hair cutting shears illustration.
Patterns & Textures
Luxurious & Modern
The new wave pattern can be applied to marketing and stationery materials and the textures can be applied to the interior of the salon.
Social Media
Instagram Posts Concepts
The new logo and branding applied to social media posts with updated and color corrected photography.
Logo Applications
Street Sign, Business Cards, & Fabrics
The updated logo can be displayed on a range of applications, including street signs, business cards, and various salon materials.
