Refreshing a Trusted Academic Brand
Judson University is a top Christian college in Illinois, offering over 60 academic programs focused on shaping students’ futures through faith, excellence, and purpose. The university sought a refreshed approach to social graphics that felt current and engaging while staying rooted in their established brand. The goal was to create visuals that highlighted key programs, particularly architecture and nursing, while incorporating authentic photography from campus to better connect with prospective students.
Social Graphics Designed for Clarity and Impact
The social graphics were designed with simplicity and boldness in mind, allowing program messaging to stand out clearly in fast-scrolling feeds. Real student and campus photography anchors each graphic in authenticity, while the Judson shield motif was reimagined as a framing device that surrounds and highlights students. This branded border element creates a consistent visual system across posts, reinforcing brand recognition while keeping the focus on the people and programs at the heart of the university.
