Project Summary
Men's Clothing Brand Identity
Establish the new brand identity–including logo design, packaging, and website design–for the startup clothing brand Wall & Wrenn, featuring high-end mens cotton shirts sold exclusively online. After establishing the brand values and voice with the client as modern, timeless, sincere, crafted, trusted, and high-end, research was conducted to identify further who the target customer is and what is important to them that inspired the mood board.
Designers: Sierra Stamm, Trunoe Perry, Paula Katris; Project Manager: Sarah Faust
Color Palette
Sincere & Trusted
The client chosen brand mark, along with our research, influenced the color and typography choices before creating final deliverables.
Logo Concepts
Crafted & High-end
Our team explored a wide range of logo options before refining the final logo chosen by the client.
Logo Design
Modern & Timeless
The final logo design features two "W" letters for "Wall & Wrenn" joined by an ampersand shape that as displays as a tie.
Packaging Design
Simple & Sleek
The packaging design features a letter to the customer, product instructions, box and wrapping, and shipping packaging.
Clothing Labels
Clean & Clear
The new logo design applied to mens dress shirts, t-shirts, and other products.
Photography
Professional & Simple
Classic elements paired with modern layouts and photography complimented the simplistic brand and allowed the products to shine.
Social Media Posts
Fun & Detailed
Social media posts concepts were designed for the social media guidelines.
Brand Guidelines
Clean & Timeless
A brand guideline was created to ensure branding elements are properly displayed on all applications.
